I am writing this post for someone just starting out that is trying to wrap their head around how Google works. This is the post I wish I had 10 years ago when I first got started. I emailed a cousin and the spouse of a different cousin because I knew they were “tech geeks”. I figured that since they knew about computers, they should also understand how Google works. They graciously offered me the pointers they could, but Search Engine Optimization really wasn’t their domain.
Search for Your Blog’s Name
This function will return an average rank for any duplicates, ensuring your rankings remain fair and balanced. While it doesn’t eliminate ties, it provides a more nuanced approach to dealing with them. One of the challenges you might encounter when ranking is dealing with duplicate values. The RANK function assigns them the same rank, but this can throw off the rest of your list. While this all sounds like a lot to manage (and it can be), once your website is running well, it usually stays that way.
Starting with your keyword theme, ask first how you can create value. The last question BHS Links may be the most difficult to answer, but it’s also one of the most important. Certain topics, such as medical and financial queries, can be especially challenging to rank for in Google. At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative. For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords.
Unfortunately, Google won’t directly tell you what your competitors rank for, but a handful of 3rd party SEO tools do exactly that, making the work much easier. Each of these new keywords supports our seed keyword, and gives us a ton of new content ideas. If the related keywords seem like they can support enough traffic, they may even become new seed keywords themselves. So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme. In truth, there are thousands of articles, guides, and tutorials published about SEO every year. Most of these guides are either very introductory or broad, or go to the opposite end of the spectrum and cover a very specific topic.
So far, we have discussed 3 ranking factors on how to rank on Google. Next, we will look at how to optimize website level factors to improve website ranking. Let’s get started with our first ranking factor, i.e., choosing relevant keywords. These provide tips on how to search in ways that might lead to more helpful results.
- This can increase your website’s visibility and generate organic traffic.
- Once you have a good supply of results from your keyword research, start narrowing your keyword list.
- Content that ranks well today might not maintain its position tomorrow.
Make Your Site Easy to Get Around
This allows you to monitor organic traffic and assess how well your site is performing against others in your niche. But if you focus on the steps outlined in this blog post, you’ll see an increase in traffic to your website and you too can rank on the first page of Google search results. Ranking #1 on Google requires a strategic approach, including keyword research, high-quality content creation, building authoritative backlinks, and optimizing on-page SEO elements. Additionally, consider user intent and continuously refine your strategy based on analytics to stay ahead of the competition. Identify authoritative blogs in your niche that accept guest contributions and offer to write a guest post for them. In return, you’ll receive a byline where you can include a link back to your website.
Using Ahrefs To Find Opportunities
Sort the results by the “Traffic” column to see which videos get the most organic search traffic. In this post, you’ll learn how to rank your YouTube videos on Google in 5 easy steps. Once you create the Google Form, add a title and a small description in the description field.
Make sure to cover all aspects of the topic and offer valuable insights that address the user’s query directly. Optimizing your website content with location-specific keywords is essential for improving local rankings. Incorporate relevant keywords like “google,” “page,” “site,” and “business” naturally throughout the content while ensuring it reads well for human readers.
The first tactic you should use in your link-building campaign is guest posting. Guest posting is when you write a blog post for another website for free. The guest site will usually allow you at least one link back to your website. When you link out to a different site, you are essentially passing a bit of your page authority onto the page you are linking to. Because of this, pages with higher domain authority and page authority can give a much bigger boost to SEO when they link to another website. If you can get many sites to link back to you, Google will notice, deem your content high-quality, and rank it accordingly.
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